Collection: Emily McCarthy

Emily McCarthy is a women’s apparel and lifestyle brand rooted in color, confidence, and joyful self-expression. Designed in Savannah, Georgia, each collection is created for the many moments of a woman’s life, blending vibrant original prints, elevated fabrics, thoughtful silhouettes, and distinctive details.

Every collection begins with a story. Inspired by travel, architecture, memories, and the beauty of everyday life, Emily’s original prints are developed in-house through illustration, painting, and graphic design. From the initial print and palette to the fabric, silhouette, and smallest finishing detail, every element is thoughtfully considered to create pieces that feel beautiful, wearable, and uniquely Emily McCarthy.

The Fall collection draws inspiration from Rome, Italy, reimagining the city’s timeless art and architecture through a modern lens. Marble veining, carved stonework, umbrella pines, blue skies, and historic Roman motifs influence the palette, textures, embroidery, and silhouettes—creating a collection that feels like wearable art while remaining effortlessly sophisticated and distinct.